What you'll learn
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This course includes:
Course content
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01-T-Minus 15 Minute Sales Pages Video Replay03:25
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01-T-Minus 15 Minute Sales Pages Video Replay2:09:13
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02-T-Minus 15 Minute Sales Pages Files Links04:00
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03-sales-letter-writer-package01:00
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04-10 Answer Leveling Prompts For Email Based Businesses05:00
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04-10 Voice Mode Prompts For Email Based Businesses05:00
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04-25 Black Magic Prompts for Email Based Businesses05:00
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04-Links01:29
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04-The 30 Second Survey05:00
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tscourses01:00
Requirements
- Basic familiarity with online marketing or digital products is helpful but not required.
- Access to a computer with internet connection to use AI tools such as Claude or similar.
- Existing written content such as emails, blog posts, newsletters, or social media posts to feed into the workflow.
- Willingness to follow a step-by-step process and experiment with AI-generated drafts.
- Interest in improving persuasive writing and sales page structure.
Description
T-Minus 15 Minute Sales Pages is designed to guide learners through a practical, end-to-end process for creating complete, high-converting sales pages in a fraction of the usual time. The training focuses on combining established direct-response copywriting principles with modern AI tools so that learners can produce persuasive, structured sales copy using their own words and ideas. The learning journey begins with a clear overview of what constitutes an effective sales page and why structure, clarity, and relevance are essential. Learners are introduced to the core components of persuasive sales messages, such as the lead, sales argument, offer, and close, and they see how these pieces fit together into a coherent narrative that moves a reader from initial attention to confident purchase.
Early modules concentrate on understanding and preparing source material. Instead of starting from a blank page, learners are taught to gather content they have already produced, including newsletters, emails, blog posts, social media posts, tutorials, or transcripts from coaching calls. The training explains how to review this content, identify useful stories, explanations, proof points, and problem–solution narratives, and organize them in a way that will be helpful for AI-assisted assembly. By learning to recognize which pieces of content express value, address objections, or demonstrate expertise, learners develop a deeper understanding of their own communication and how it can be repurposed into sales copy.
Once the source material is ready, the course walks through setting up an AI project inside a tool such as Claude or an equivalent large language model. Learners are shown how to load a sales letter training document or framework into the AI environment so that the system understands the desired structure of the sales page. The training clarifies what goes into this framework, including guidance for headlines, opening leads, problem agitation, solution introduction, offer presentation, guarantee explanation, and closing calls to action. By following the setup instructions, learners create a context in which the AI can transform raw content into an ordered, persuasive sales page that respects proven copywriting patterns.
Subsequent modules focus on designing effective prompts and feeding the AI with the right mix of content and instructions. Learners practice giving the AI examples of their writing, along with specific directions about voice, tone, audience, and offer details. The training demonstrates how to specify pricing information, describe what is included in the product or service, state the guarantee, and highlight the main benefits. At this stage, learners understand that the AI is not inventing the offer for them but rather assembling and enhancing material they have already provided. They learn to phrase prompts that keep the copy in their own voice while still benefiting from the AI’s ability to organize and structure long-form text.
The course then guides learners through generating the first draft of a sales page. Step by step, they see how to initiate the main prompt, review the output, and check the flow from headline to close. Attention is given to evaluating whether the lead captures attention, whether the sales argument clearly addresses the reader’s problems and desires, and whether the offer section specifies what is being sold in concrete, understandable terms. Learners are shown how to look for missing elements, such as social proof or risk reversal, and how to adjust the prompt or provide additional content so the AI can incorporate these pieces into the next iteration.
After the drafting phase, T-Minus 15 Minute Sales Pages focuses on editing, refinement, and practical publishing preparation. Learners are taught a simple editing process that can be completed in 10 to 15 minutes. This includes checking for clarity, removing repetition, tightening long sentences, and ensuring that the language matches the audience’s level of sophistication. The training emphasizes reading the page out loud, verifying that each section logically leads to the next, and confirming that objections are addressed before the final call to action. Learners also learn how to adjust the page length to suit different contexts, such as short-form offers or more detailed long-form sales letters.
Another important stage in the course covers adaptation across different products, niches, and platforms. Learners see how to reuse the same workflow to create sales pages for coaching programs, digital courses, services, memberships, or physical products. The training explains how to slightly modify the framework and prompts for different audiences, such as business owners, consumers, or specialized professional markets. By practicing with varied examples, learners build confidence that the method can be applied repeatedly, instead of being limited to a single campaign.
The course also addresses practical concerns about using AI responsibly and effectively. Learners are guided to maintain accuracy in claims, avoid overstatement, and check that all specific promises about outcomes and timelines are honest and supportable. They are encouraged to treat the AI as an assistant rather than as an authority and to rely on their own judgment when approving the final copy. The training includes examples of how small manual edits can significantly improve the emotional resonance and clarity of AI-generated text.
By the final phase of T-Minus 15 Minute Sales Pages, learners have a repeatable, streamlined process for creating sales pages quickly using their existing content and an AI copywriting assistant. They know how to prepare source material, set up an AI framework based on proven sales page structure, craft prompts that preserve their voice, generate complete drafts, and perform fast, focused editing. The overall transformation is from feeling stuck in front of a blank page to confidently producing structured, persuasive sales pages in about fifteen minutes, ready to publish across email campaigns, landing pages, or product sites.
Who this course is for:
T-Minus 15 Minute Sales Pages is ideal for solopreneurs, course creators, coaches, and service providers who already produce content but struggle to turn it into structured, persuasive sales pages. It suits marketers and business owners who want to use AI to speed up copy creation without losing their own voice, as well as writers who want a clear framework for organizing offers, arguments, and calls to action across different niches and products.Instructor
Derek Johanson
About Me
I work at the intersection of direct-response copywriting, online business, and minimalist solopreneurship. Over the years, I have spent an unusual amount of time studying long-form sales letters, dissecting what makes them persuasive, and experimenting with ways to translate those principles into modern digital formats. My background includes building and running small, lean businesses that rely primarily on email and simple sales funnels, which has taught me how important clarity, simplicity, and structure are when it comes to written communication.
I have gone deep into the craft of writing, from hand-copying classic sales pages to testing my own frameworks across different markets. Through that work, I have developed a strong appreciation for the fundamentals: understanding the reader, presenting a coherent argument, and guiding attention from the opening line to the final decision. I value systems and repeatable processes, so a lot of my energy goes into building approaches that can be reused, refined, and adapted rather than reinvented from scratch each time.
In my day-to-day work, I focus on creating tools, methods, and workflows that help independent entrepreneurs communicate more effectively without needing large teams or complex infrastructure. I care about practical outcomes, which means I pay close attention to what people actually implement and how well it fits into their lives and businesses. My approach is rooted in curiosity, experimentation, and respect for the reader, and I aim to keep my work grounded, honest, and useful.
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