INSTRUCTOR

Duncan Rogoff

AI builder and community founder
1
Total courses

About me

About Me

I built my career at the intersection of product, brands, and technology, spending years shipping work inside large companies before dedicating myself fully to AI. I have worked across consumer tech, entertainment, and financial services, which gave me a strong appreciation for how tools need to function not just in theory but in the messy reality of teams, deadlines, and business constraints. Over time I became obsessed with finding ways to make complex systems feel simple and approachable, especially for people who do not see themselves as traditional developers.

My path into AI grew out of that obsession. I watched how new models and capabilities were changing the way software could be built, and I saw a gap between what was technically possible and what most people believed they could do. Rather than focusing on abstract discussions, I gravitated toward workflows, systems, and repeatable patterns that help people move from an idea to something that is genuinely useful. I care a lot about clarity, structure, and practical outcomes, and I try to bring those values into everything I work on.

In my day-to-day work, I focus on designing processes that lower the barrier to building with AI. I spend a lot of time experimenting, documenting what works, and turning messy exploration into straightforward paths others can follow. I value honesty about limitations as much as excitement about potential, and I think the best tools are the ones that fit seamlessly into how people already think and operate. My goal is to keep pushing the edges of what AI can do while staying grounded in real-world use, so more people can turn their ideas into working systems without needing a traditional engineering background.

My Courses